Category: Marketing

Bleeding Edge Marketing

 The case you are about to read is true.  The names have been changed to protect the not-so-innocent. Dear Bill, XXX Insurance Company is pleased to provide you with this desk calendar for your home or office.  You’ll notice it

The More Things Change . . .

My son is in the throws of selecting a university (no, he has no intention of studying accounting!)We are doing the usual rounds of visits to campuses, going to the university fair and my son is attending the events sponsored

CGA Magazine – Accountant Bloggers

CGA Magazine, the voice of Canada’s Certified General Accountants, has an article encouraging accountants to blog. If you’re an accountant, you should read it (not just because it mentions this blog as a good example!) If you’ve got something to

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When to Call a Lawyer

It’s the monthly church roast beef dinner fundraiser, only this time a health inspector has come and is asking probing questions. What do you do? The insurance on your building is about to renew and the valuation is out of

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