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Category: Marketing

Bleeding Edge Marketing

By Bill Kennedy Posted on December 24, 2010 Posted in Marketing 2 Comments

 The case you are about to read is true.  The names have been changed to protect the not-so-innocent. Dear Bill, XXX Insurance Company is pleased to provide you with this desk calendar for your home or office.  You’ll notice it …

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The More Things Change . . .

By Bill Kennedy Posted on October 6, 2009 Posted in Marketing No Comments

My son is in the throws of selecting a university (no, he has no intention of studying accounting!)We are doing the usual rounds of visits to campuses, going to the university fair and my son is attending the events sponsored …

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CGA Magazine – Accountant Bloggers

By Bill Kennedy Posted on December 19, 2008 Posted in Marketing 3 Comments Tagged with Blog

CGA Magazine, the voice of Canada’s Certified General Accountants, has an article encouraging accountants to blog. If you’re an accountant, you should read it (not just because it mentions this blog as a good example!) If you’ve got something to …

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When to Call a Lawyer

By Bill Kennedy Posted on November 9, 2008 Posted in Marketing No Comments

It’s the monthly church roast beef dinner fundraiser, only this time a health inspector has come and is asking probing questions. What do you do? The insurance on your building is about to renew and the valuation is out of …

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