Category: Customer Relationship Mgt

Accountants Care More Than You Think

If you have ever wondered whether accountants care about a company’s numbers, then read on. Karen was the accountant for a client of mine. She had twenty years of experience, starting as the receptionist and working her way up to

It’s MY data, dammit!

The story you are about to read is true. The names have been changed to protect the innocent. It was Tuesday, July 8, a smoggy day in the metropolis. My name is Joe Friday, and I implement business systems. Normally

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Customer Relationships – Wide AND Deep

Customer Relationship Management (CRM) software makes it easy to view customers as statistics. “How many calls have you made?” “How many answers to our email blast did we get?” Similarly, sales management software encourages pipeline analysis, e.g. “How many suspects,

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